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Avoid the duplicate gift. Keep the surprise.

You each keep a few secret gift ideas for the other. When you both land on the same one, one of you quietly ends up giving something else. Neither of you is ever told which.

What happens when you both have the same idea

Your ideas for themranked
1Back to the Future, HamburgExperience
2Film camera, half-frameSentimental
3Hiking bootsPractical
4Wool scarf, the green oneCozy
5Espresso grinderPractical

and 7 more on your shelf

compared against, without either side being shown
Their ideas for you🔒 always sealed

You never see this side. Not before, not after, not once it’s given.

Two things moved that list. One was an answer they had already given. The other was the two of you landing on the same idea. You were told the list changed, both times, in exactly the same words, and never once why. That is the entire trick.

A quiet list, and a shelf you fill all year.

For Ale

Christmas · 12 ideas

1Film camera, half-frameSentimental
2Pottery class, two placesExperience
3Wool scarf, the green oneCozy
4Espresso grinderPractical
5Back to the Future, HamburgExperience

and 7 more on your shelf

Your ideas for one person, ranked. Nothing here is ever shown to them.

Shelf

28 saved · 4 people

Linocut kit
Sourdough class
Merino socks
Bike lights
Vinyl, Blue
Sauna morning

Saved all year. The right ones surface when an occasion is near.

The shelf. Everything you save, for anyone, all year. Lists are just ranked views of it.

The honest bit

Some of the questions we ask them are about nothing at all. That is on purpose. If every question came from something on your list, the questions themselves would give you away. The noise is what makes the real ones safe.

We would rather tell you that than have you work it out.

Some of these matter. Some are noise.

9:41

Tuesday, 18 November

WWraptnow

What size are you in boots?

Tap to answer · 10 seconds

WWraptlast week

Sunrise or sunset person?

Tap to answer · 10 seconds

WWraptOctober

Do you still want that plant?

Tap to answer · 10 seconds

They tap an answer and get on with their day. Nothing says who was asking, or why.

You never have to ask. Working out their size in November is its own kind of spoiler, and there is only so often you can wonder aloud about musicals. WRAPT asks instead, mixed in with things that mean nothing, and you just get the answer.

A few over the year, ten seconds each. Your list gets sharper, the suggestions get better, and they never know which answer went where.

Why not just share a wishlist?

Because a wishlist fixes the duplicate by removing the secret. You write down what you want, they buy it, and the moment they hand it over you already knew.

Every other answer makes you pick one. This one doesn’t.

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